About The Book

In today's global economy, no one is safe due to the relentless march of outsourcing and automation.

Survival in the knowledge economy depends on treating knowledge itself in a new way. To do so, one must consider what knowledge truly is, analyze case studies of successful knowledge exploiters, and establish a framework for acquiring and using knowledge in the real world.

Soft Control is a roadmap toward the above goals. It examines the connections between data science, intelligence, and social power to reveal how societal elites use knowledge to cement their status and how you can do the same.

Rahul Desai

Author, Consultant, Technologist, Public Speaker, Georgetown Hoya

Rahul Desai lives in New York City, where he works as an innovation consultant.

Rahul has experience across vastly different fields. He founded Trendify, a data science firm that can predict startup success. He previously worked for Encore Alert, a social media analytics startup (acq'd by Meltwater), and Lamont Financial, a top bond advisory firm. He also consulted for Riide, an electric bike company. He graduated magna cum laude from Georgetown University's McDonough School of Business with a major in Operations & Information Management and a minor in English.

Rahul's last book, The First 30%, on the process of starting companies, is available here. He is interested in artificial intelligence, private equity / VC, higher education, and other assorted topics. Feel free to get in touch by email. Rahul looks forward to questions, comments, feedback, and opportunities.

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